![]() ![]() The short answer is YES! Alto’s business model differs from traditional ridesharing companies. The elevated, on-demand rides company has expanded its North Texas coverage to include Plano, Coppell, Valley Ranch, Irving, Frisco, Farmers Branch and Addison. ![]() The service launched in Dallas in early 2019 and has already handled more than 4,000 members who took over 10,000 rides. Its main backers are Road Ventures, a European fund that invests in the transportation sector, and Frog Ventures, the venture arm of global design firm Frog. Alto feels like a concierge service for the passengers who would pay a premium for more individualized service. With a members-only subscription model, Alto will use $14.5 million in funding to scale up a service that its founders say puts safety and service first. They both think they have the formula to disrupt Uber and Lyft. The company is partially locally owned and partially venture capital backed, with $14.5 million raised in January of 2019 to get the operation off the ground. ![]() Will Coleman is the founder and CEO, and his business partner, Alex Halbardier is the chief customer officer of Alto both hail from Dallas. Alto is a new members-only rideshare company out of Dallas, Texas. ![]()
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December 2022
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